Amber Brantsen stands as the central figure in Viaplay’s Formula 1 coverage within the Netherlands, having transitioned into this high-profile role in 2022. Her appointment marked a significant shift in Dutch F1 broadcasting, as Viaplay acquired the exclusive rights to the sport.
Brantsen’s deep journalistic background and evident passion for motorsport have solidified her position as a respected and engaging presenter.
Before her move to Viaplay, Brantsen cultivated a distinguished career in Dutch journalism, primarily with the Nederlandse Omroep Stichting (NOS). She began her journey in radio, working as a newsreader and editor for local and regional broadcasters like Unity FM and Omroep West.
Her talent quickly led her to national platforms, including NPO 3FM and NPO Radio 1, where she co-presented the ‘Radio 1 Journaal’.
Early career and journalistic foundations
Born on September 9, 1989, in Zoetermeer, the Netherlands, Amber Brantsen pursued public administration at Leiden University from 2009 to 2014. During her university years, she gained practical experience in radio broadcasting, laying the groundwork for her future media career.
Her early roles demonstrated a keen interest in news and current affairs.
Brantsen’s tenure at NOS spanned nearly eight years, where she progressed from an intern to a prominent television news anchor. She became a familiar face on the ‘NOS Journaal’ from 2017 to 2021, presenting both morning and evening editions.
This period also saw her initial foray into Formula 1, as she co-hosted the ‘NOS Formula 1 podcast’ starting in 2019.
The transition to viaplay Formula 1
Viaplay, the Swedish pay streaming service, secured the Dutch broadcast rights for Formula 1 from the 2022 season onwards, taking over from Ziggo Sport. In early 2021, Viaplay approached Brantsen to lead their F1 studio coverage, an offer she accepted.
She officially departed from NOS at the end of November 2021 to embark on this new chapter.
Her move to Viaplay was a significant career shift, transitioning from traditional news broadcasting to live sports presentation. Brantsen expressed her honor and excitement at the opportunity to present Formula 1, a sport she deeply loves.
She aimed to help the sport reach an even broader audience in the Netherlands.
Role and responsibilities as F1 presenter
As Viaplay’s lead Formula 1 studio presenter, Amber Brantsen is responsible for hosting the central studio programs each race weekend. This includes leading the talk show “F1 Shakedown,” as well as conducting the pre- and post-race analyses for qualifying and the main races.
Her role often involves facilitating discussions with a panel of experts, including former drivers and engineers.
Brantsen’s presentation style is characterized by her sharp journalistic insight and her ability to make complex topics accessible to viewers. She occasionally conducts on-location interviews and reports, adding another dimension to Viaplay’s coverage.
Her enthusiasm and passion for the sport are widely recognized as infectious.
Journalistic approach and industry impact
Brantsen’s background as a seasoned journalist informs her approach to Formula 1 broadcasting, ensuring a focus on factual reporting and insightful analysis. She is known for her ability to maintain sharp conversations and extract key information from her guests.
This journalistic rigor was a key factor in Viaplay’s decision to bring her on board.
Despite her professional standing, Brantsen has openly discussed facing a “double standard” as a female presenter in a historically male-dominated sport. She emphasizes her role as a professional motorsports enthusiast, not merely a fan, and advocates for a shift in perception.
She believes that women bring different perspectives and questions to sports journalism, enriching the overall narrative.
Future outlook and videoland transition
Looking ahead, the landscape of Formula 1 broadcasting in the Netherlands is set to evolve further. Amber Brantsen has confirmed that the entire Viaplay Formula 1 team, including herself, is expected to transition to Videoland.
This move is contingent on regulatory approval for DPG Media’s acquisition of Viaplay Netherlands.
Brantsen has expressed confidence in the team’s ability to continue delivering high-quality F1 coverage, describing the current setup as a “well-oiled machine.” The familiar broadcast format, including commentators and pit reporters, is expected to remain largely intact during this transition. This ensures continuity for Dutch F1 fans.
Personal life and notable achievements
Beyond her broadcasting career, Amber Brantsen is also an author. In 2020, she published her book ‘Uit beeld’ (Out of Frame), in which she candidly shared her experiences with anorexia nervosa.
The book offers an intimate look into her journey of illness and recovery, inspiring many readers.
Her journalistic talents have been recognized with several accolades, including ‘Radiotalent van het Jaar 2016’ by de Volkskrant and the RadioFreak Award for ‘Beste Nieuwslezer’. She was also nominated for the prestigious Philip Bloemendal Prijs, further highlighting her impact in the Dutch media landscape.
| Year(s) | Role / Position | Organization / Platform |
|---|---|---|
| 2012-2014 | Radio Newsreader, Editor, Content Manager | Unity FM |
| 2013-2014 | Radio Newsreader | Omroep West |
| 2014-2015 | Editor, Newsreader | Bureau Regio |
| 2015 | Newsreader (NPO 3FM, NOS op 3) | NOS |
| 2016-2017 | Co-presenter, Radio 1 Journaal | NOS (NPO Radio 1) |
| 2017-2021 | TV Presenter, NOS Journaal (day/evening) | NOS |
| 2019-2021 | Presenter, NOS Formula 1 Podcast | NOS |
| 2022-Present | Studio Presenter, Formula 1 Programs | Viaplay |
| 2026 (planned) | Studio Presenter, Formula 1 Programs | Videoland |
