Ferrari has initiated a promotional campaign hinting at a special event for the upcoming Italian Grand Prix at Monza. The team released a short teaser on its official ‘X’ platform, featuring the Ferrari F310 under a cover. This car was Michael Schumacher’s first Ferrari Formula 1 entry in the 1996 season.
The teaser imagery includes seven stars and Michael Schumacher’s name, strongly indicating a tribute to the seven-time World Champion. The Italian Grand Prix, scheduled for the end of next week, serves as Ferrari’s home race, making it a traditional venue for significant team announcements or celebrations.
The presence of the F310, which carried Fiat and Magneti Marelli branding on its nose, points to a specific historical focus. The 2026 season marks the 30th anniversary of Michael Schumacher joining Ferrari, a pivotal moment that began his highly successful tenure with the Scuderia.
Schumacher’s debut with Ferrari in 1996 saw him drive the F310, a car designed by John Barnard and Gustav Brunner. Despite its distinctive high nose and sidepods, the F310 secured three victories in its inaugural season with Schumacher at the wheel.
This period laid the groundwork for Schumacher’s unprecedented success, including five consecutive World Drivers’ Championships from 2000 to 2004. The anniversary provides a clear context for Ferrari’s planned commemoration.
While specific details of the event remain officially unconfirmed, a demonstration run with the Ferrari F310 at the Autodromo Nazionale Monza is a strong possibility. Historical car runs are a common feature during Grand Prix weekends, particularly for significant anniversaries involving the Maranello outfit.
Ferrari’s social media posts accompanying the teaser included phrases such as ‘Home is calling’ and ‘Honouring a legacy that has helped shaped our own.’ These statements further underscore the celebratory and commemorative nature of the upcoming event.
The Italian Grand Prix weekend is expected to draw considerable attention, with fans anticipating the full reveal of Ferrari’s plans to honour one of its most iconic drivers.
